The evolving role of the healthcare expert. - 03 January 2017

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Technology is changing the fabric of our society. The way we build and maintain relationships has evolved dramatically through the emergence of new technologies. This evolution has an enduring impact on both how and from whom we seek information and guidance about our health. As a result, we are changing the way we interact with and define the experts who influence our decision-making process. For healthcare and pharmaceutical marketers, this means a change in strategic direction in how we engage with consumers, healthcare professionals (HCPs) and experts. This change in strategic direction is being driven by three independent trends:


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